About us

We Believe in Quality

Laal Series is a media consultancy and services provider. It is a one stop media solutions hub run by efficient, educated and experienced musicians, producers and film makers.
Laal Series showcases a vast wealth of experience and talent that the core team of industry renowned artists, producers and directors possesses with respect to creative excellence in order to lead the Pakistani media industry.
A one-stop media solutions hub gives the company the prospect of aspiring to provide solutions for various types of projects.
The collaborative group are dedicated to working towards a unified vision, promoting art in order to provoke emotions, incite actions and send a long-lasting message to inspire audiences.

VISION

We aim to become the biggest media consultancy and service provider in the industry.

MISSION

We are a team committed media professionals focusing rapid growth in the industry by providing best and innovative solutions to our valued clients.

VALUES

Our values help us make the right decisions and guide our daily working behavior:

PROFESSIONALS

We believe in delivering quality and fulfilling our commitments. We strive to learn, innovate and improve.

HASSAN ALI EFFENDI

CEO at Laal Series

Hassan Ali Effendi is the Founder of Laal Series. He is a Multimedia Producer with over 6 years of experience of working on projects with global clientele. He has done various certifications in Multimedia. In addition to this, he holds diplomas in Film Criticism, Film and HD practical, Photography and Lighting for Craft. He started his career in 2009 as a graphic designer at 3i Logic Training & Consultancy Pvt. Ltd.
In the capacity of a graphic designer he has worked there for a year where subsequently he was promoted to the position of Multimedia Architect. He has also worked as a visiting faculty for Graphics and Multimedia at KITE – Karachi Institute of Technology and Entrepreneurship.
Moreover, he was also associated with Prodigy Art Studios as a film editor and associate producer of the movie͚ ”Meri Jaan” for more than two year’s. In his overall professional career, he has been able to gain command at direction, photography, animation, editing, graphics and web development. Furthermore, he was also a part of Sounds of Kolachi from June 2015 till Feb. 2016.

NATASHA BAIG

COO at Laal Series

The Intensifying Star, The Perfect Voice, The Remarkable Style, Resonance in Voice, Precision in Flair, Awe-Inspiring Expressions, Flawless Panache, Breathtaking Élan – all aptitudes existing in one, The Natasha Baig. It was the year 1992 when the voice with unadulterated and picture-perfect melody was born in Northern Reaches of Pakistan, Hunza, ultimately became a national voice in 2013, when Natasha was selected as one of the 6 best voices of Pakistan for Cornetto Music Icons, a reality show, aired on various channels consecutively for months, giving Natasha The Perfect Break! Trained and mentored by Zoe Viccaji, performed “Dekha Na Tha” right during the presence of legendary singer of Pakistan, Alamgir in the show, and hearing BACK-TO-BACK claps for her performances stood a turning point of her career.